HAWORTH & KVADRAT ANNOUNCE PARTNERSHIP

Haworth, Inc. and Kvadrat are launching a new partnership at NeoCon and Orgatec to provide a global textile offering that coordinates with Haworth’s global product portfolio. The partnership will also launch by the end of 2018 in Asia. Beginning with the Melange Nap and Floyd surface collections, 32 new colors will be available this summer on Haworth seating products.

“This partnership brings forth the importance of materiality in our product offering,” said Franco Bianchi, Haworth President and CEO. “Kvadrat represents both high design and quality. Their work with Studio Urquiola creates further synergy and we look forward to continue building our partnership and creating beautiful products.”

“Haworth has become one of the defining forces in the interior industry in respect to rethinking and exploring how we live and work,” added Anders Byriel, Kvadrat CEO. “We are also looking forward to extending and increasing co-creation with Haworth and building this truly global partnership.”

Haworth has evolved product portfolios so global clients can coordinate spaces around the world. This partnership will further this effort with a global selection of surface materials and represents an expansion beyond Haworth collection products. The Kvadrat surface materials will be graded in for easy specification.

Haworth and Kvadrat are also co-developing vertical surface materials and the Haworth NeoCon showroom in Chicago will preview Kvadrat acoustic panels.