Photography by Garrett Rowland, Image © Gensler
Southern charm and the high-octane world of Red Bull collide for an enthusiastic atmosphere in their new Atlanta office. The office enhances their employees’ experiences by celebrating its local dedication and passion to its Southern customers.
Consumer brands are seeking out deeper connections with customers and that starts with a dedicated workforce. The workplace is now another opportunity for companies to represent their values and mission in new ways. A personal connection to the company’s overall mission is crucial for employees to reach their aspirations. The design team felt employees and consumers should drive each other in the workplace.
Photography by Garrett Rowland, Image © Gensler
Known for their brand loyalty, Red Bull connects with costumers on multiple levels. It was essential that their employees in their Southeast office were just as engaged. The experience goes beyond the energy drink. The office is more than a place to work—it’s a destination for employees to socialize and explore ideas.
The experience starts as soon as people enter the office. The reception desk doubles as a drink bar. Visitors and employees enter an atmosphere where the product can be shared and enjoyed together as a social community.
Photography by Garrett Rowland, Image © Gensler
The former livestock warehouse sits on the westside of Atlanta known as the Stockyards. Details like old bricks and concrete beams compliment the loft-like design to make employees feel at home. The signature feature takes advantage of the 20-foot high ceiling. Inspired by the iconic Red Bull can, the Activity Can evokes the same level of energy that opening an actual drink provides. The can’s interior is a space where employees can play and release stress.