Design thinking is a problem-solving method. It applies the design process – from creating ideas to testing their functionality – to business and social issues.
Tech firms such as Google have used it to structure its work environment and focus on the employee experiences. Cities like Dublin and Singapore have actively embraced it to reimagine civic life for its residents.
“There is a clear business advantage to design thinking – meaning thinking creatively and taking a human-centric approach to solve problems,” says Tim Kobe, CEO and Founder of Eight Inc.
In 1997 Kobe helped launch the first Apple stores, which center around space as an extension of the brand and its products, and ultimately changed the way many brands think about their outlets and products.
Singapore’s Prime Minister Lee Hsien Loong recently said that design thinking was a factor for the city-state’s transformation and success, adding that many of the policies implemented in areas such as housing and urban development were a result of defining the problem, thinking of creative ideas and solutions before testing and reviewing constantly.
Speaking at Innovfest Unbound, an innovation festival held in Singapore, Kobe explains why design thinking could be the secret to success.
- It creates a sense of community for users
“People are looking out for a community, connecting with people in what it is they are doing – whether in a physical or virtual way – or connecting with community that share a common set of values.
“Companies can define these values based on the experiences they focus on [creating], particularly though their offices. The key to passion and loyalty [to a company or a brand] is when you use design to create that connection between the company values and those of its community.
- It drives adoption and builds value
“An idea is never innovation. An idea is a good start but innovation comes from people who adopt it. When you get people to adopt what you have created, you typically have a successful business.