When Gwyneth Paltrow wants to relax at home, she’d prefer to do it on a pink velvet sofa, designed with an asymmetrical curve that runs along the back. She may put her legs up, and drink a glass of wine from a glass that looks like it was found at an antique store.
If you happen to admire Paltrow’s aesthetic sensibilities, you’re in luck. Starting today, you can furnish your home with pieces that the actress and businesswoman has designed herself in collaboration with CB2, Crate and Barrel’s millennial-focused brand.
It’s not entirely a surprise that Paltrow would release a furniture line. Over the last decade, she’s demonstrated her skill at cashing in on her celebrity and, at times, notoriety. Goop, the lifestyle brand she launched from her kitchen table in 2008, is now worth $250 million according to the New York Times. She’s built this empire by giving her audience insight into the charmed life she leads–full of beautiful clothes, expensive skincare regimes, a delicious yet slimming diet–then selling products so that her fans can recreate this lifestyle themselves. Whether you love her or hate her, she’s got your attention. And now that you’re taking notice, she’s selling you a line of home goods.
Here’s the thing. I actually like the collection. It’s eclectic, ranging from sofas and coffee tables to rugs and dinnerware, that all somehow fit together. The 58 products in the line, like the rest of CB2’s wares, are priced reasonably, from $9.95 to $1,999. The pink sofa is the most expensive of the lot at $1,999 and the wine glasses cost $15.95. There are floor pillows that cost $49, rugs that start at $249, and a whimsical indoor swing chair that costs $1,199.