It looks like your typical hip hotel room, with rich fabrics and finishes, Edison bulbs, and tropical prints. But unlike most hotel rooms, this suite at the Hilton London Bankside, created by experience design studio Bompas & Parr (B&P), is completely vegan, from the furnishings to the room service.

Now, eating vegan isn’t easy, but it’s only when you start to read labels that you really learn how difficult it can be. Take McDonald’s fries. They appear to be simple potatoes, but in reality, they are flavored with beef fat. (Delicious, delicious beef fat.) So to truly be vegan, you have to be constantly vigilant inside an industrial food complex that subsidizes animal products instead of veggies.

Interior design isn’t much different in this regard. The furnishings industry is loaded with leathers, feathers, and wool–not to mention curveballs like latex paints and foams–and none of this could be used in the world’s first vegan hotel suite, which uses only sustainable, plant-based components.

“The main challenge was searching for interesting materials that were not only vegan, but sustainable and environmentally friendly,” says studio cofounder Sam Bompas. “We focused on what is important to vegan culture, steering away from synthetic materials and focusing on botanical formed, future materials.” In other words, B&P couldn’t do what much of the fashion industry did years ago by embracing plastics instead: releasing pleather jackets and handbags and rebranding them“vegan leather.”