Aiming to be a serious player in the growing flexible office industry, a Southern California-based coworking company has its sights set on rivaling WeWork and Regus.

As part of a broader strategy to expand its presence in the Western region, Santa Monica-based Cross Campus, a Lowe-backed boutique flexible office and coworking company, has acquired coworking firm DeskHub.

Cross Campus officials did not disclose the acquisition price of San Diego-based DeskHub, which had two locations.

As part of the deal, former DeskHub owner Jay Chernikoff will join Cross Campus as its chief marketing officer, responsible for marketing the company and broker partnerships. The two DeskHub locations will be rebranded as Cross Campus, Cross Campus CEO Ronen Olshansky said.

“Last year was a phenomenal year for us,” Olshansky said in an interview with Bisnow at Cross Campus’ South Bay coworking facility in El Segundo. “We were really focused on growth and in getting this platform ready for scale. We went from three locations to seven locations."