Shinola Opens the New Shinola Hotel, a Showcase of American Design

Courtesy Nicole Franzen

Detroit has determined the way America looks and sounds as much as any city in the world, but for too long pilgrims on their way to nearby Cranbrook, or to the city’s Motown museum or secret Underground Resistance record store, have had limited options when it comes to fashionably resting their heads. This month, local manufacturer Shinola looks to change all that with its Shinola Hotel in the heart of downtown, opened January 2.

The result of a four-year partnership with real estate firm Bedrock Detroit, the project’s 138,000 square feet comprise two historic buildings and three new spaces. “The brand was built by the city and its people, so we pieced every aspect of the hotel together with Detroit in mind,” says Shinola’s creative director Daniel Caudill. He collaborated with the New York–based design firm Gachot Studios to transform the famed T.B. Rayl & Co. department store into a variety of social spaces, including a pink-and-black Evening Bar and the Living Room lounge, where scores of local artists have surrounded the original Deco staircase leading to upper guest floors with eye-popping new paintings and sculptures. The former Singer sewing machine factory nearby houses Andrew Carmellini’s southern Italian San Morello restaurant below more guest rooms. Two new infill buildings with retail spaces and additional sleeping quarters connect the two with a ground-up annex, accessed via a skybridge across an alleyway activated by the new Brakeman Beer Hall.