At an airport, resort, hotel, or any other space that caters to travelers, no two people will have the same agenda, goals, or personal taste. Yet, there are still commonalities in how such spaces can be optimized for users. Finding comfortable moments, maintaining host brand integrity, creating a space that's responsive and flexible—these challenges and more are discussed by IA team members Adam Treiser, Gisselle Amador, and Marlene Liriano.
Watch: Designing for Travelers