Google’s new Grow with Google Center in Chelsea is a free community venue that recently opened and provides the public with technology courses to help advance their careers.
Tapped to bring the venue to life, experiential design agency Jack Morton Worldwide worked with Google to build an approachable space that playfully interweaves natural, analog design with its modern subject matter.
Every detail of the communal area achieves a level of functionality in its most simplistic form: a retro-inspired Oat Foundry split-flap display greets guests at the front desk; oak-hued murphy tables fold up into the wall with a simple latch; foldable, industrial doors open to the classrooms with the press of a button; a painted mural decorates wall-mounted doors to create a ‘photo-ready’ moment; and green plants adorn every table and shelf.
When was the project completed? Was this a new or renovated space?
2019 and a new space
What are the project’s location and proximity to public transportation and/or other amenities?
The project is located in New York’s Chelsea neighborhood
Were there any special or unusual construction materials or techniques employed in the project?
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The Grow with Google NYC Learning Center g.co/grownyc was designed as a community space for Google’s neighbors in Chelsea and the Meatpacking District, as well as the city overall. This meant our design is authentic to New York and almost everything was locally sourced. In particular, the brick has a great story. It comes from a local company, Brick It, that reclaims brick from the NYC area and prepares it for reuse. Therefore, all of the brick in the space is original to NYC.