Watch: Michele de Lucchi transforms Poltrona Frau showroom into an "Earth Station"

Architect and artist Michele de Lucchi explains how his takeover of Poltrona Frau's flagship store during Milan design week explores new ways of working and learning, in this movie Dezeen produced for the Italian brand. 

Named Connecting Experiences, the showroom installation comprises a series of spaces that encourage visitors to engage with a selection of Poltrona Frau products by working, relaxing and learning together.

These zones are delineated by wooden screens, which are intended to add depth to the rooms whilst also creating privacy.

De Lucchi, whose architecture studio AMDL is based in Milan, was commissioned by Poltrona Frau following a research project called Earth Stations, which he conducted over a period of two years.

Called Connecting Experiences, the takeover is an attempt to bring people together through work, relaxation and learning

Poltrona Frau's flagship store is housed within an old Milanese building

Installed in the courtyard is an amphitheatre which members of the public can access from Via Alessandro Manzoni

Michele De Lucchi designed the showroom of Italian furniture brand Poltrona Frau for Milan design week