When we imagine the homes of the future, we can’t just think about the technologies that could alter our domestic lives. We also need to think about the changing ways that people relate to their habitats.
For the past five years, Ikea has been on a mission to better understand people’s relationships with their homes by doing in-depth sociological studies of its consumers. The company publishes its finding in its annual Life at Home report, which began in 2014. Last year’s report involved visiting the houses and apartments of 22,000 people across 22 countries to better understand what everyday living looks like in today’s world.
What Ikea found was that our fundamental notions of home and family are experiencing a transformation. Plenty of demographic research suggests that major changes in where and how we live could be afoot: For instance, people who marry later may spend more years living with roommates. If couples delay having children—or choose to remain child-free—they may choose to live longer in smaller apartments. As people live longer, we might find more multigenerational homes, as parents, children, and grandchildren all cohabit under one roof.
In addition to those demographic shifts, Ikea’s research uncovered something else: Many of the people in its large study were not particularly satisfied with their domestic life. For one thing, they’re increasingly struggling to feel a sense of home in the places they live; 29% of people surveyed around the world felt more at home in other places than the space where they live every day. A full 35% of people in cities felt this way.