Melitea by Luca Nichetto for La Manufacture.
Three figureheads are behind a new Paris-based boutique, La Manufacture: the brainchild of Lebanese entrepreneur Robert Acouri, with his long-time collaborator Milena Laquale as fashion director and Italian designer Luca Nichetto as art director. The trio started engineering the concept eleven months ago as an amalgamation of design, fashion and retail experience – a brand that conveys French allure and Italian craftsmanship.
Raised in Switzerland, Acouri worked in Monaco and Italy in culture and fashion before settling in Paris, where in 2002 he established the Cider Group for the French office furnishings market. ‘Robert’s dream was to create a brand,’ Nichetto says. ‘Cider produces high-quality goods made in Italy, but what the company was missing was a distinctive creative direction.’
Looking back to the celebrated brands of the 1950s, like Herman Miller and Knoll, furniture was originally created for the office market, but as the products were so well thought out, they eventually evolved into household environments. Nichetto explains, ‘Today, the contract market no longer means only offices. There are many different kinds of public or sharing spaces now. For La Manufacture, I defined the typologies that a label needed and identified the designers that in my opinion were best for each typology. Together we worked carefully with CMF (colour, material and finishing) and tried to find a common blend to unite the designs in the collection.’ Oki Sato from Nendo, Ben Gorham, founder of Byredo, Patrick Norguet, Sebastian Herkner, Emma Boomkamp, Todd Bracher, Marco Dessí and Elena Salmistraro are among the first group of creative minds to launch with La Manufacture.
Collection 01 combines artisanal quality with industrial precision, while French and Italian cultures guide the colours and materials used. Decorative reds, yellows and greens reflect Jean Prouvé’s Maison Tropicale and Antti Lovag’s Maisons Bulles while other hues are reminiscent of the interiors of Piero Portaluppi and Gio Ponti. The whites and greys are a nod to mineral colours from Carlo Scarpa’s and Le Corbusier’s avant-garde architecture. As a result, the collection is a adaptable melding of pieces – some minimalistic, some radical and others that are more classic; and when one starts mixing these, the collection easily moulds to different atmospheres and situations.