AIS, a manufacturer of commercial office furniture and seating, has established a relationship with Tangent Consulting, a new dealer-rep group based in Northern California and serving the Bay Area market.

Tangent Consulting connects dealer and manufacturer partners’ objectives with service-based sales, consulting and marketing services. The relationship with Tangent Consulting is another testament to AIS’s continued growth plans across the country, according to Nick Haritos, AIS executive vice president of sales and distribution.

Tangent Consulting Owner Jason Lauro comes directly from AIS where he most recently worked as a regional sales director.

“We’re thrilled about Jason’s expanded role where he’ll use his proven abilities to connect customers, dealers and influencers with relevant solutions,” AIS Vice President of Sales Western Region Brian Gerdes said.

Tangent Consulting already has begun representing AIS products and solutions.

“I’m excited to help accelerate the growth of AIS in the Bay Area. Working together, we plan to have an immediate market impact,” Lauro said.