Fellowes Brands is announcing a new division, Fellowes Contract Interiors, designed to service the contract furniture market.
Fellowes Contract Interiors unifies three brands, Trendway, ESI and AeraMax Professional, to be sold through one contract furniture division. The new Fellowes Contract Interiors group leverages the strengths of each organization and enables unified thought leadership, innovative product offerings, enhanced customer services, and expanded resources for all contract furniture customers.
“Bringing together these great organizations under the Fellowes Contract Interiors division allows us to leverage each other’s capabilities, while strengthening our market position. It also allows us to take our partnership with our dealers to the next level as we provide new growth opportunities for their business,” said Mark Rhoades, president of Fellowes Contract Interiors. “Each brand will continue to demonstrate a commitment to delivering the quality, speed and ease that our customers have come to rely on.”
Fellowes Brands strategic expansion into contract furniture began with the acquisition of ESI, a leader in ergonomic products including monitor arms, height adjustable tables, power systems, sit-to-stand products, task lighting as well as wall-mounted and mobile workstations. Fellowes Brands then added Trendway to its family of brands, a full-line manufacturer of custom contract architectural products and furniture based in Holland, Michigan.
AeraMax Professional, an award-winning brand and leader of commercial-grade air purifiers, currently sold through Fellowes current channels, will now expand to be offered through Fellowes Contract Interiors division as well.