Following the recent demolition of a series of structures between 1205-27 Broadway, work has begun on what will soon be known as the Virgin Hotel, a 38-storey, 460-room tower from the LAM Group that is set to redefine the local streetscape. Rising on an entire block that was purchased for a combined $88 million along the iconic avenue from West 29th to West 30th Street, the VOA Associates-designed Virgin Hotel will soar 476 feet above ground level to become one of the tallest new structures in Manhattan's NoMad district.

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