Right on schedule, the Generator brand has landed in Stockholm. In many ways, the arrival of the casually hip hostel in the Swedish capital is long overdue, especially since Generator’s CEO Fredrik Korallus is, himself, a Swede.
The gamble is not a particularly difficult one to make – it’s almost inconceivable that the new generation of digital nomads will not take to will take to the Generator’s location in the Torsgatan technology hub, nor its tried and tested formula of attractive room rates, pleasingly spare interiors, and plenty of lively communal lounge and working spaces in which to work, meet and greet, and exchange travel tips.
