When VICE Media — the world’s preeminent youth media company— needed a new Toronto bureau — having expanded from 50 to over 150 people in over a year— they engaged DesignAgency because the two companies share a common core: both are cross disciplinary, collaborative and creative. VICE asked for a space that reflects their strong brand, and exudes the youthful energy that they are famous for. Attuned to the needs of its client, DesignAgency infused a decommissioned factory with the informal, relaxed vibe of a classic cigar lounge, then stealthily layered technology, lighting and sound equipment throughout. The results are instrumental for the VICE team to produce their multi-platform content, while allowing the open-plan space to play triple duty as a day-to-day working environment, a film and recording set and a showpiece that speaks to the personality and values of the company.

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