Image © Michael Moran
Daring storytellers often seek new vehicles for their high-wire narrative feats. Such is the case with Planit, a group of energetic digital storytellers who turned to physical space to help tell their own story. Baltimore-born and unflinchingly colorful, this award-winning communications, marketing and interactive ad agency had been encased in a sleek Class-A office building fronting the city’s Inner Harbor. But Planit is not a sleek Class-A office space kind of company. Planit is a company in which the founders give employees skateboard decks as gifts and staff members continuously find new uses for the company pool table. Corporate they are not.
How these heroes of storytelling got from their Class-A digs to their new home—an adapted syrup processing and packaging facility—is a story of a shift in thinking and realization that the time was ripe for a bold announcement of arrival.
Following a period of impressive growth, Planit soon found themselves short on workspace. The company’s initial plan was a sensible and safe 5,000-square-foot expansion of their Class-A office environment. However, Planit quickly came to realize that taking this particular sensible and safe path would result in a missed opportunity. And Planit was in an ideal position to take advantage of a tremendous opportunity.
