Echo Design was tasked to design the new offices for Nexar located in Tel Aviv, Israel.
Every space has its own story to follow and out of which we can weave the different design elements. The more accurate the story, the more complete the design process. Nexar works like a family, their work space is essentially a home where they spend most hours of the day – We concluded that the strongest characteristics of a house are the living room and kitchen. Nexar develops an app that prevents traffic accidents, meaning they deal with people, roads, streets and neighborhoods. Combining these elements brought us to the key concept – The living room meets the street.
And so, we designed the office – We mixed the private with the public, the busy street and a private lounge with a library, amphitheater with a living room filled with musical instruments. The hallways were made into roads using their most common markers – The walls were painted like an asphalt-paved road. The shared spaces were tiled with rough hexagon tiles reminiscent of pavements. The private work spaces were fitted with parquet floors to create warmth and intimacy. We placed various seating areas in different styles around the office, created a “telephone booth” for private calls, placed two trees in the shared public space and set up London-style street signs and lights throughout the office. The entire thing was peppered with a lot of color and vibrancy… We let the incredible view become a central feature of the whole design. The utility systems were left exposed to compliment the urban style. The result – A familial, joyful, welcoming office with no singular identity of location, country or time period.
