Photography: Benny Chan
IA Interior Architects designed the new headquarters for media company All Def Digital, located in Los Angeles, California.
Founded in 2013 and based in Los Angeles, California, All Def Digital is an urban youth culture, music, comedy, and media company founded by hip-hop mogul Russell Simmons. The workforce includes writers, actors, musicians, and digital artists. With their cross-platform audience rapidly growing, All Def Digital was in need of a new headquarters in which to create original content for distribution through their own media properties, social channels, live events, and brand partnerships.
The space they selected is in the development core of downtown Los Angeles, across from the Staples Center and LA Live, and encompasses 25,000 square feet over two floors. The new scheme for All Def Digital’s space contains a workspace floor on the first level, which includes the executive offices and meeting rooms, as well as production and post-production facilities. The second level serves as the lab floor, housing the sound stages and workshops that support the production team, as well as an artist-in-residence workspace and gallery.
