Corgan was engaged by online women’s magazine Bustle, to design their new offices located in New York City, New York.
Bustle, a new force in the online media world of technology with an insatiable curiosity about the world and a cleverness for delivering news in a format that is always getting better, quicker, and more engaging, tapped Corgan to design a new cohesive space to accommodate their growth and create a memorable experience authentic to their culture and brand.
Bustle’s previous space included two noncontiguous floors, which were disconnected in both their location and design—leaving an opportunity for a stronger brand identity within their office environment. The collaborative visioning process gave way to the guiding “speed of light” inspiration for the project. As an online media company, Bustle gravitated towards elements that evoked a feeling of speed and light—a theme reflected throughout the space. An experiential design combines stimulating and subtle features throughout to tell an intentional story in a way that transcends any singular touchpoint and immerses audiences in Bustle’s fast and constantly changing world. For instance, a welcome zone designed as an infinity room with mirrors on all sides replaces the traditional reception desk. A grid of color changing lights throughout these zones adds additional movement and drama to the space as one walks through the beams of colored lights while a large Bustle logo reflects infinitely across each wall. Once inside, colored glass doors filter natural light and create another play with lights and colors. In the pantry, a large wall features a 2D representation of the lights in the welcome zone in long exposure by Paul Smith for Maharam.
