The retail sphere has been the focus for exciting design and technological advances in recent years. Retailers are understanding that shops need to be a physical expression of what they stand for and are using design to bring their brands to life.
The end results are the many permutations of a customer driven strategy, including “neighbourhood” events and work from local artists in Adidas Originals stores; an eco “Spa” in the Oxford Street flagship of cosmetic brand Lush; interactive maps inspiring holidaymakers in travel specialist Thomson; the ability to shop directly from the Instagram feed of frame specialist SimplyFramed.com and virtual reality headsets that give consumer’s a Fashion Week front row feel in TopShop.