Everywhere we look, video is spreading like wild fire. Facebook’s vice president for Europe, Middle East and Africa predicts news feed will be all video in just five years, and currently one-third of all online activity is spent watching video.
We can all agree video is everyone’s preferred method of learning new information, right? Well, maybe not.
A new report from Pew Research Center found that Millennials (yes, the dreaded M-word) are more likely than older generations to prefer reading news over watching it. Roughly four in 10 of those ages 18 to 29 read instead of watch the news.
We all know Millennials are the largest demographic in America, so this study is particularly important for the future of news consumption. But what can it tell us about furniture trends?
At High Point Market a few weeks ago, the word “Millennial” was used more than I’ve ever heard in my life. Companies are scrambling to appeal to Millennials with products specifically aimed at the younger generation. Millennial buyers are seen as a whole different animal, and there’s no easy to way to know what they want.