Why is there a trend for many businesses to locate to a more creative office environment? The answer to this question is to provide the best atmosphere possible for their business to thrive. Usually this decision is driven by the need to recruit and retain top talent. As an office leasing broker active in the downtown Austin market, I have seen firsthand the movement for businesses to relocate to creative office space. Here are some of the benefits in doing so, as well as cautionary things to be aware of.