Rethinking An Old Project Room to Support Creativity

Will a robot take my job? It’s a question on a lot of minds, according to a new Pew Research Center study (Oct. 2017). Nearly three-quarters (72 percent) of adults worry about a future where robots and computers can do many human jobs. However, many experts, including Microsoft’s Satya Nadella, see AI as helpful. While AI may take over more rote tasks, it will add new jobs as well. Plus, as computers do more of the cumbersome, busy work that bogs us down, we’ll get to spend more time creatively solving problems to innovate and drive businesses forward.

A Steelcase and Microsoft survey found 77 percent of people believe creativity will be a critical job skill in the future. Yet, 69 percent of employees say they aren’t living up to their creative potential (Adobe) and lack a culture and environment that encourages creativity.

Unlike the linear work process driven by models of efficiency, creative thinking requires people to flow through different stages of work as they come together, break apart and iterate on ideas. The thoughtful integration of space, tools and technology enables the cycle between conversations, experimentation and concentration demanded by creativity.

When creativity is supported, it becomes a habit. The physical environment can help reinforce the shift toward a more creative culture. Together, Steelcase and Microsoft designed Creative Spaces, an ecosystem of spaces embedded with technology, to enhance the creative process.

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