Activity-based work takes on new meaning in FINE’s offices – The Monday morning meetings begin with Yoga and stretching – Image courtesy of FINE
After a preliminary discussion evaluating the merits of different donut shops across the nation, Kenn Fine, Principal and Executive Creative Director at FINE, A Brand Agency, exuberantly jumped into our CEO Talk by warning us that we most likely would abandon our standard order of questions. After Bob Fox asked the usual, “Tell us a bit about your business,” Kenn related that his business was born from an entrepreneurial passion that has informed his whole professional life.
After taking on a few strategic consulting projects and enjoying the intensity of re-igniting other companies, Kenn launched FINE to help organizations reposition, rebrand, and reveal their unique factors. FINE works with clients to tactically help clarify a company’s brand and bring it to fruition, both cosmetically and operationally.
Bob Fox: How do you connect what you do with your physical environment?
Kenn Fine: We engage directly and intensely with our customers. The way that manifests in our space is that you walk right into the middle of the office – you are immediately drawn right into the mix. We have eliminated that empty little chair in a formal reception area where someone is sorting the mail. When you enter our space, you might walk into an active yoga session. We had a very intentional goal to demonstrate our brand of highly personal engagement by creating a dynamic and active space, not only for our employees, but for anyone venturing into our offices. As we designed the space, we pulled our kitchen right into the center. It is a giant bistro, stage, and work area. It’s the center of activity where everyone mingles. Our space is flexible and serves as a place we can share with the larger community during meetups.