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In the growing Austin technology industry, Bazaarvoice had outgrown its current space. Its environment lacked the capacity to accommodate growth as well as support the way its people wanted to work. Culture, a critical component at Bazaarvoice, was a concern among employees who feared the future office would not capture the startup energy that defined the company’s history and values. At the same time, Bazaarvoice needed to make cost effective decisions, balancing its future space, location, and building decisions in a manner that exceeded its employees’ expectations while demonstrating prudent real estate planning.