In the first quarter of 2017, technology firm Edulence took space in 79 Madison Avenue, a NoMad building where coworking giant WeWork operates 10 of the 17 floors.
For Edulence, which specializes in subscription platforms for educators and other experts, the move closed a real estate circle. The company had launched in 2002 in tech incubator space in New York not unlike the sort WeWork leases, creates and operates.
Then, as it grew, the company went the more traditional route: It leased 5,000 square feet of conventional office space in the Union Square/Flatiron District area, long term.
Soon, though, more employees were working remotely, and Edulence reassessed its real estate needs.
“They had decided that their model had changed, and they didn’t want that amount of space,” said Andy Udis, a partner at ABS Partners Real Estate and Edulence’s broker.