Digital Transformation: Using Augmented Reality to Experience Design

The new reality of design is here, and it’s virtual. Creative imagination allows our clients to experience completed spaces in any stage of the design process. With the technology becoming faster and less expensive, it allows us to take the digital assets we are creating during the design process and evaluate them in the context of their environment.

Gensler has partnered with Trimble, a company that designs mixed-reality products and services that connect the physical and digital worlds. As part of its Mixed-Reality Program, Trimble recently launched SketchUp Viewer for the Microsoft HoloLens. Designers can take their digital models and put them into the HoloLens software created by Trimble. This gives our teams and their clients the ability to virtually inhabit and experience design and construction projects. The mixed-reality solution allows teams to improve quality, communication and efficiency in the design, construction and operation of buildings. In our partnership, we work together to push the boundaries of technology to enhance the design experience.

Via gensleron.com