When planning for my upcoming trip to Europe, I did something interesting—something that betrayed exactly how much of a stereotypical Millennial I am. I googled, “most Instagrammable places in Amsterdam.” My parents would most certainly scoff at this (hi, mom and dad!). Live in the moment, they’d say. Put your phone down.
But digital natives practice a different way of living, shopping, traveling and eating—one that’s all about showing…and showing off. It affects the way we look at the world. And it’s changing how designers create spaces.
Consumers nowadays want to lead Instagram-worthy lives.
What does this mean, you ask? It means spending more money on cool, Instagrammable experiences. It means living a life full of adventure—or at least posting pictures that make it seem like you do.
Today there are over 700 million active users on Instagram. That’s almost more than Twitter and LinkedIn combined. 50% of Instagram users follow at least one business. 60% say that they learn about a product, service or location on the platform and 75% take action, such as visiting a website or store, after looking at a post. Truly, it’s quite staggering the impact and power that Instagram wields.