Online furniture retailer Hem has opened its first showroom in the heart of the Swedish capital.
Located on the ground floor of a brass-clad art museum, the glass box is surrounded by the green space of Vasaparken and showcases the brand’s latest collections, which include collaborations with designers such as Philippe Malouin, Max Lamb and Luca Nichetto.
Originally established as One Nordic in 2012, Hem is one of the online pioneers in the furniture and home accessories market. “There is all this beauty [in the design industry] that normal consumers and the rest of the world never takes part in,” Hem founder Petrus Palmer told Design Milk. “It doesn’t really trickle down into the rest of the community, and they are left with few options, and low quality options. I wanted to do something that was both beautiful and accessible, so I started what was to become Hem.”
