Amazon.com Inc. founder Jeff Bezos has never been one to shy away from logistical challenges. But his company's decision to open a second headquarters somewhere in North America could create a host of new strategic and managerial issues for the company, experts say.
Amazon said its new headquarters would be equal in stature to the company's Seattle-area home base and would house 50,000 employees. No location has been chosen, but the company says it is seeking an urban locale close to good universities and a major airport. Executives will be allowed to decide where they want to locate their teams, the company said.
Multinational corporations like Lenovo Group Ltd. and advertising giant WPP maintain several large business centers, and manage not to develop the corporate equivalent of multiple personality disorder.