Frövi North America (Frövi NA), a subsidiary of Frövi UK, a family- owned British commercial furniture company, announced its partnership with Stance Healthcare (Stance).

The partnership between Stance and Frövi NA will enable Frövi NA to build on their success in the North American market by leveraging the strong relationships and distribution network Stance has built over the past decade within the contract furniture industry. Each company will approach the market independently through their respective independent sales rep groups.

Frövi NA will take advantage of Stance’s supply chain and skilled production team as Stance gradually expands the capabilities of their Kitchener manufacturing facility to include the production of select Frövi NA products and distribution of them throughout Canada and the United States.

“With shared core values and a focus on quality crafted furniture, Stance Healthcare is the perfect partner to help us build on the last three years of success in Canada and really do great things in the North American market,” says Ben Dunham, Design Director, Frövi. “By leveraging their knowledge of the market, we look forward to expanding our business and raising the profile of our brand within the North American contract furniture industry.”

“We are excited about the opportunity to help accelerate Frövi’s growth in the North American market,” says Carl Kennedy, President, Stance Healthcare & Sales Director, Frövi North America. “I believe their strong brand and design-forward products, combined with our industry relationships and distribution model, will ensure a successful and sustainable presence for the Frövi brand in North America.”