*A selection of Kravet textiles available at Mitchell Gold + Bob Williams stores*
Courtesy of Mitchell Gold + Bob Williams

A designer shopping in a Mitchell Gold + Bob Williams store in November might have noticed something new: seven books of Kravet fabrics on offer. The partnership between the two brands, which quietly debuted several months ago and officially launches this year, brings more than 340 of the fabric house’s colors and textures to the Mitchell Gold + Bob Williams stable, amplifying the retailer’s textiles offering in a significant way.

“Our desire to have this partnership with Kravet was based upon a deeply rooted foundation with interior designers around the country,” says Allison O’Connor, who became CEO of Mitchell Gold + Bob Williams in June. “We knew the beautiful design and quality Kravet offers would really resonate with our interior design partners—and it has.”

“It’s easy to do business with good people, so the decision to partner with Mitchell Gold + Bob Williams was a simple one,” adds Kravet president Cary Kravet. “Commitment to good design and the paramount importance of customer service are shared values of both of our companies. We know that interior designers are looking for personalization and customization, and we believe this partnership fills a need for our customers by bringing the luxury and quality designers expect from our brands.”

Though the collaboration also makes Kravet’s textiles available to Mitchell Gold + Bob Williams retail customers, the early response to the collaboration suggests that designers are the most eager audience for a partnership that delivers to-the-trade textiles on a quick-ship timeline. BOH caught up with O’Connor and Mitchell Gold, the company’s chairman and co-founder, to find out how they approached the collaboration.