As part of its strategy to accelerate sales growth, senior living furniture specialist H Contract has reorganized its sales management, marketing and product development operations and tapped industry veteran Mark Craven for the new position of vice president of sales and merchandising.

Craven, who served in executive positions for senior living specialist Fairfield Chair over a dozen years before joining H Contract’s parent company Hooker Furniture in 2018, “is uniquely positioned to support our reps and customers in creating new sales opportunities,” said Dean Jarrett, vice president and general manager. “He can leverage his product development talent, industry experience and outstanding customer relationships to drive growth.”

Craven will oversee a sales organization comprised of 26 sales territories and will work with the company’s customer base including commercial interior designers and specifiers, senior living and retirement center end-users, and commercial furniture retailers. “Mark’s eye for product and his experience and leadership abilities will help us bring innovative and relevant products to the senior living market and continue to expand into new categories offering incremental growth opportunities,” Jarrett said. “Mark has an in-depth understanding of customer needs and an ability to help them better serve senior living residents.”

Jarrett continued, “As a result of the challenging environment created by COVID-19, companies like ours are looking for opportunities to emerge from the downturn and accelerate growth back to pre-pandemic levels and beyond,” said Jarrett.

Since its founding in 2013, H Contract has achieved double-digit year-over-year sales growth.

“I look forward to working with our sales force and customers and raising awareness about H Contract and the value that the brand brings to the senior living market. Our products are designed to bring style, function, and grace to the senior living facility,” Craven said.