It’s clear that when it comes to crafting spaces to eat, drink, sleep, and play, old design formulas no longer cut it. As guests crave more imaginative hospitality spaces, here are five emerging studios reshaping the industry in the United States.

Via metropolismag.com

Benjamin Franklin once said there are only two things certain in life: death and taxes. Well, I’d like to add a third one: change. Change is inevitable and it impacts on everything, not least on the way we design. Over the past 60 years, we have seen a rise in consumer culture, individualism and globalisation. As a result, modern societies are becoming more complex and trickier to understand.

So, as designers (or for that matter anyone with a product or service to market), how do we truly begin to understand these changes in order to develop solutions that truly meet people’s needs? Well, to start with, we need to move away from traditional demographics, which are now far from adequate.

Recently, Gensler took part in The Sleep Set design competition at Sleep 2016 (which we went on to win), to create a guestroom experience that pushes boundaries and explores new ideas for the future. The theme explored The Science of Tribes, a topic that really spoke to us.

Via gensleron.com 

Often regarded as the Social Media Generation, it turns out that an even more apt descriptor of the Millennial Generation is simply, the Social Generation. Millennials, whether online or off, place a premium on opportunities for social interaction in just about every phase of their daily lives, including dining. So much so, in fact, that a recent report from the Commerce Department shows that the Millennial Generation’s interest in dining out resulted in sales at restaurants and bars outpacing spending at grocery stores.

Via falconproducts.com

As archaeological fragments have shown, hot springs around the alpine town of Vals, Switzerland, have lured visitors since the Bronze Age. Fast forward a few thousand years, and today's tourists can tap into the same tradition of a steamy soak in therapeutic waters—naturally heated from geothermic sources to a soothing 86 degrees Fahrenheit—but in thoroughly modern accommodations masterminded by some of the world's best architects.

Via fastcodesign.com 

This year is shaping up to be a healthy one for the U.S. hotel industry, with more 33,000 new rooms planned in the top 10 most active markets.

According to industry research firm Lodging Econometrics, the top market by far is New York City, with an estimated 8,612 new rooms in the pipeline for 2017.

“The rooms opening in these markets will be the first wave of new hotel supply in a healthy hotel market for owners,” says Bruce Ford, senior vice president of development at Lodging Econometrics.

Via usatoday.com

What should the hotel of the future look like?

That’s what Deloitte attempted to answer recently when it conducted an ethnographic research study with Doblin.

What Deloitte found in its research was that the hotel industry needs to think outside “silos defined by brands and spaces” and become an “integrator” of experiences, people, cultures, spaces, and processes. In other words, the hotel of the future is about people, first and foremost. The hotel of the future has to think outside the traditional four walls and into the overall experience.

Design firm AvroKO, have completed the design of the Arlo Hudson Square, a hotel in New York City. The design of the hotel includes lots of common areas like a music room and living room, a rooftop bar, and hotel rooms that have great city views.

Let’s have a look around…the lobby features shelves on all three sides filled with 500 archive boxes. These archive boxes, each with a hand-painted spine, form a type of global map. Each box has the longitude and latitude coordinates of an international destination, and within the box is an image of that place.

Capital expenditures for the U.S. lodging industry are estimated to total a record level of $6.6 billion for 2016, up from $6.25 billion last year.. The total equals roughly $1,350 per guestroom, according to a report by Bjorn Hanson, a clinical professor with New York University’s School of Professional Studies Jonathan M. Tisch Center for Hospitality and Tourism. Spending has continued to grow steadily since 2011.

Via hospitalitydesign.com >

Marriott Hotels, the flagship brand of Marriott International, the world's largest lodging company today, celebrated the grand opening of its M Beta at Charlotte Marriott City Center earlier this month, an innovation lab that functions as the world's first hotel in "live beta." From keyless entry upon arrival to digital experiences in the fitness studio, every corner of the hotel allows for rapid prototyping, inviting guests to test and give feedback in real-time, ultimately shaping their future hotel experience.

A decade ago, "hostel" was code for lumpy bunks in shared accommodations with questionable cleanliness. Today, budget-minded travelers can book a bed in spaces that have the same swanky details as expensive boutique hotels. Thanks to Generator, a British design-minded hostel brand founded in 1997, European backpackers could stay in chic rooms for as little as $15 a night. Now the company has its sights set on a North American expansion with the opening of a Miami outpost early next year and more hostels planned down the line. 

Via fastcodesign.com >

Monday, West Elm announced a new arm of its business: boutique hotels. In 2018, the the furniture and lifestyle brand will open the first of five planned outposts in Detroit, Michigan; Minneapolis, Minnesota; Savannah, Georgia; Charlotte, North Carolina; and Indianapolis, Indiana. The initiative is a joint venture with DDK, a hospitality management and development company, and represents the first truly shoppable hotel brand.

Via fastcodesign.com >

Go. Book your vacation. The hotel industry is waiting to accommodate you. Marcus & Millichap’s Midyear Hospitality Research Report reveals an industry still on a growth trajectory, even if that growth is slowing just a bit.

“Slower rates of growth have supplanted the substantial gains recorded earlier in the cycle,” says Peter Nichols, VP and national director of Marcus & Millichap’s National Hospitality Group. And occupancy rates are declining in certain markets, particularly where supply is on the rise.

Read the article on globest.com >

According to the latest United States Construction Pipeline Trend Report from Lodging Econometrics (LE), the total U.S. Construction Pipeline ended Q2 2016 with 4,633 Projects/569,848 Rooms, up 15% by projects and 12 % by rooms Year-Over-Year (YOY). This is the 15th consecutive quarter of pipeline growth.

There are 1,381 Projects/184,167 Rooms currently Under Construction, up by 237 projects or 21%. Projects Scheduled to Start in the Next 12 Months, at 2,198 Projects/249,103 Rooms, are up 480 projects, 28%. Projects in Early Planning with 1,054 Projects/136,578 Rooms are down by 122 projects, a decrease of 10%. It is the third consecutive quarter where the project and room count in Early Planning has dropped.

Spanish designer Patricia Urquiola has filled new Milan hotel Room Mate Giulia with a colour clash of custom furniture from Italian brand Cassina. Urquiola – who was appointed Cassina's art director in late 2015 – created a colourful interior intended to reflect the personality of the design capital. "Room Mate Giulia combines the essence of Milan," said Urquiola. "It's new, fresh, fun and welcoming."

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