Photography: Gareth Gardner
Workplace specialists align have completed a dynamic, highly-functional and client-sensitive workspace project for global creative agency Spark44, located in London, England.
The Spark44 project, located over two stories of The White Collar Factory, the major new office and retail campus on Old Street Roundabout. Located on the 11th and part of the 12th floors of the building, the design approach for the new Spark44 London office, which is uniquely dedicated to fulfilling creative projects for Jaguar Land Rover, sought to achieve a balance between respect for the new buildings’ proportions and base-build materiality; the specific needs and usage patterns of the agency’s London team and the over-riding brand principles of Spark44, including the incorporation of the mantra ‘Be Bold. Be Brave. Be Honest’ and a high-impact color palette of red, grey, white and black.
The London office of Spark44 had grown substantially over recent years and needed to move on from an existing, fragmented space, no longer conducive to creativity or collaboration. The new workspace the company envisaged was to have a strong personality, without being either corporate or gimmicky, and would house a variety of different departments with ease. More than most agencies – as Spark44 offers a 360° service both above and below the line – there are a lot of different teams and activities with different needs and focuses. The agency’s working emphasis is very much about delivering to deadlines, rather than simply being present at your desk and so the working environment needed to support the team across different locations and environments and stimulate creativity at all times.
