Photography: courtesy of Map Project Office
Map Project Office along with partners Universal Design Studio has designed the headquarters for IBM’s Watson Internet of Things (IoT) located in Munich, Germany.
The creative brief for the project was to develop the design, architecture and experience for the ground floor Lobby and 20th floor Client Experience Zones of IBM’s new global headquarters for its Watson Internet of Things business. Aimed towards customers looking to transform their operations using a combination of IoT and Watson cognitive technologies, the Lobby and 20th floor cover an area of 2,250 square meters.
The creative team at Map developed a new design language to represent IBM Watson IoT and an approach to explaining the complex nature of cognitive computing and the Internet of Things using physical installations. Digital themes like light & scale, multiples and granularity are embedded in the architecture determining material choices like black and white terrazzo, timber panels, concrete and machined Corian. Server rooms are left visible to show the technology driving the experiences and echo exposed machinery such as visible lift motors, which is a feature of the architecture of the Highlight Towers.
