The biggest factor is the move toward public and collaborative spaces in practically all markets. Booths provide a number of advantages in these environments, including their ability to serve as a natural divider of space. By establishing natural barriers, booths provide an easy way to create zones within large spaces. Booths also can make a work or study environment feel more like a social destination, helping to spur creativity, comfort and collaboration that can lead to better productivity. The emphasis many employers place on collaboration is the biggest reason for the growth in booth seating installations in the corporate market. The importance of socialization has led to the introduction of stand-up height booths, which make it easy for communication within a group whether people want to sit, stand, or to briefly join the conversation.